the gold standard for

Builder resources

With a proven track record in new home construction sales with award-winning Atlanta builders since 2006, The Debbie Leonard Group is the top choice for your new home construction marketing needs. As recognized industry experts and one of the top 5% of agents selling luxury homes in Metro Atlanta, we provide in-depth research, on-going analysis, consumer profiles, product positioning, reporting, sales management, agent staffing, and more from the land development stage to product design and all the the way through the lifecycle of your community. We focus on sales and marketing so that you can focus on what you do best – building the best new homes in Atlanta and all of North Georgia.

Team Resources & Services

  • Experienced Team of Professionally Trained Agents with a Proven Track Record Selling New Home Construction
  • Full-Time Marketing Coordinator
  • Experienced On-Staff Interior Designer
  • Full-Time Closing Coordinator
  • Broker Relationship Communication
  • Expert Negotiation
  • Buyer Pre-Qualification Process w/Preferred Lenders
  • Agent/Buyer Interface & Liaison to Minimize Builder/Buyer Interaction During Construction
  • Streamlined Agent/Builder/Buyer Paperwork Processes
  • Open House, Caravan, & Showing Management
  • Weekly Reporting
  • Conference Rooms

Pre-Construction Services

  • Land/Buildable Lot Identification & Procurement
  • Site Analysis & Planning
  • Pricing Strategy with Comprehensive Competitive Market Analysis
  • Floorplan Review & Guidance
  • Experienced On-Staff Interior Designer
  • New Build Spec Selection Consultation

On-Site Services

  • Model Home Staging
  • Sales & Design Center Setup


Strategic Marketing Plan

  • Consumer Profiles
  • Builder Exposure with Co-Branded Marketing
  • Brand Development
  • Custom Brochures and Signage
  • Targeted Digital Marketing & Social Media Advertising
  • Photography and Drone Video
  • Dedicated Property Website Setup & Support
  • Custom Domain Name
  • Online Listings
  • Weekly Reporting

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